Episode 52: Busy to Brilliant – How Small Businesses Win with AI with Olga Topchaya

by | Dec 9, 2025

Episode Description

Summary

In this podcast episode, Olga Topchaya shares her journey into the world of AI, emphasising the importance of integrating AI into small and mid-sized businesses. She discusses the accessibility of AI tools, the significance of training employees, and the need for a strategic approach to AI implementation. Olga highlights success stories, challenges faced during integration, and the importance of calculating ROI for AI projects. The conversation also touches on overcoming employee resistance and the future of work in the age of AI, encouraging listeners to embrace AI as a valuable tool for their businesses. Anastassia and Olga discuss the reality of productivity gains in SMEs deploying AI.

Olga Topchaya is a New York–based AI product strategist and entrepreneur, and the founder and CEO of Lapis AI Consults. She has more than a decade of experience in marketing and product roles across companies like EquityZen, IAC, Adorama, and Copy.ai. Her work emphasises a business-first approach to AI: she starts from a client’s goals and pain points, then designs AI solutions that measurably reduce costs and busywork—for example, cutting customer support tickets from around 15 dollars to mere cents using conversational AI assistants.​

Lapis AI Consults is a boutique AI consulting and product studio that builds “AI that works for you,” specialising in AI integration, custom AI software, and AI strategy for pre-seed to Series A startups and SMBs.

Takeaways

  • AI might be a new career path, even if the industry moves into recession!
  • Generative AI can change how we work and communicate.
  • AI must solve a specific problem for businesses. Therefore, instead of starting with AI-related use cases, businesses must start with problem definition.
  • Training of employees is crucial for successful AI adoption.
  • Small businesses can access affordable AI tools.
  • Prompting is key to effectively using AI.
  • AI can automate repetitive tasks and save costs.
  • Employee involvement is essential for AI integration.
  • Change management is critical in AI implementation.
  • Learning to read code can empower business owners.

Chapters

  • 02:40 Introduction to AI and Small Businesses
  • 05:52 Olga’s Journey into AI
  • 08:47 The Importance of AI Integration
  • 11:34 AI Accessibility for Small Businesses
  • 14:39 Getting Started with AI Tools
  • 15:02 Success Stories in AI Implementation
  • 17:42 Challenges in AI Integration
  • 23:31 Calculating ROI for AI Projects
  • 26:30 Overcoming Employee Resistance to AI
  • 29:28 The Future of Work with AI
  • 32:40 Addressing AI Vulnerabilities
  • 35:25 Conclusion and Final Thoughts

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