Episode 34: Parenting in Code – The Snorble Story of Child-Centric AT with Mike Rizkalla

by | Mar 18, 2025

Episode Description

Summary

In this episode of AI Snacks, Anastassia interviews Mike Rizkalla, an entrepreneur who transitioned from the entertainment industry to robotics, focusing on AI in children’s education.

Mike is the CEO and co-founder of Snorble, a startup that develops interactive robotic companions designed to help children develop healthy habits and improve their educational experiences. He studied computer and electrical engineering and spent multiple years in the entertainment and creative industry. Mike’s vision for Snorble involves leveraging AI-driven technology to inspire learning, nurture development, and foster curiosity in young minds. His work has been recognised with several awards, reflecting his innovative approach to combining technology with child development.

Anastassia and Mike discuss the development of Snorble and the purpose of child-centric AIs. Mike shares insights on the technology stack, challenges of AI on edge devices, and the importance of human-centric design. The conversation also touches on building trust with parents, the role of AI companions in child development, and the significance of dedicated content labs in creating educational experiences.

Takeaways

  • Snorble is designed to enhance children’s learning experiences.
  • The technology stack includes proprietary hardware and software.
  • AI on edge devices offers advantages like reduced latency.
  • Privacy and security are prioritised in Snorble’s design.
  • Human-centric design is crucial for product success.
  • Understanding young children’s language is a key challenge in developing a proprietary language model.
  • Parents have concerns about AI replacing human interaction.
  • Snorble can help children learn math and reading. The robot is aligned with what parents expect from a companion, and parents fully control its implementation.

Chapters

  • 00:00 Introduction to AI in Children’s Rooms
  • 01:03 Mike’s Journey to Robotics and AI
  • 02:40 Current State of Snorble and Market Position
  • 04:11 Technology Stack of Snorble: Hardware and Software
  • 10:34 Challenges and Advantages of AI on Edge Devices
  • 14:06 NLP and Child-Centric Technology Development
  • 18:56 Human-Centric Product Design in AI
  • 21:22 Overcoming Unknowns in Product Development
  • 24:15 Collaboration with Research Facilities
  • 25:02 Building Trust with Parents
  • 32:24 Vision for AI Companions in Child Development
  • 35:23 Content Lab and Educational Focus
  • 37:51 Snorble’s Role in Learning Math and Writing

Register for Newsletter

Enter your email address to subscribe to our AI Edutainment Newsletter.

By subscribing to our newsletter, you agree to our Terms of Service and acknowledge our Privacy Policy.